“The police often question him just because they find him interesting… His beard alone has experienced more than a lesser man’s entire body… His blood smells like cologne… He’s the most interesting man in the world…”

I wonder what it would be like to be the man from the Dos Equis commercials. He’s like the Sean Connery of the beer-drinking world. I stumbled across Dos Equis this weekend and it lured me in like a moth to a flame. I had to buy it. $12 for a chance to be like the man from the commercial. It was a no-brainer.  It’s definite proof great advertising works and sells products. 

Stay Thirsty My Friends…

Most Interesting Man In The World

Check out Eric Carle’s visual ode to the first day of spring on google.ca.  This  classic story is turning 40. Hmmm…craving for some watermelon and a slice of cherry pie.

We’re getting used to chatting with others about our experiences with corporate brands in the social media whirl of websites like Facebook, Twitter, Digg, etc.  This dialogue often takes place without intervention from the brand itself - they might watch/listen to what’s being said, but most often they don’t participate.

This Starbucks website turns that on its head: http://mystarbucksidea.force.com/

The site is owned by Starbucks, and it allows people to vote, enter comments, have a discussion, and more. It’s got a really nice vibe. Plus it allows Starbucks participate in the discussion.

Last night I finally saw a major commercial campaign direct its customers to facebook for the campaign website. I’m sure it’s been done before…last night was just the first time that I saw it happen. Steve Nash is the new ‘Spokesman’ for Vitamin Water and I think the commercials are hilarious. The premise isn’t really new, (reputed down to earth celebrity turns major ego-maniac) but the commercials still work. Nash’s delivery is so dry I can’t help but laugh.

Check out the site: facebook.com/vitaminwater

I’m a TV commercial junkie. Sometimes I channel surf during the programs to see more ads.

My family and friends are use to hearing my comments and analysis on nearly all commercials. Therefore, they were shocked (and slightly appalled) to discover my love of the Oliver Jewellery “Cashman” commercial.

There’s no denying it - this commercial is horrible. It’s low budget. It’s cliched. It’s borderline offensive. And I love it.

Sometimes, just sometimes, an ad can be so bad its good… or at least entertaining.

-Sarah

Oliver Jewellery Cashman Commercial

Every day I find a couple of newspapers on my desk. They are occassionally filled with useful, sometimes even insightful, information. But they seem like a lingering anachronism when virtually all human knowledge can be found through God of Google. And let’s not got started on the dead tree factor.

So has the time come to bid farewell to the printed newspaper?

Pretty much yes. Big city newspapers are begging to drop. This week the Seattle Post-Intelligencer, owned by the Hearst Corporation, moved to on online-only edition. The Rocky Mountain News in Denver did the same a few months ago. San Francisco may be next.

Is this good or bad? Time will tell. One thing is clear, it is inevitable.