Yeah yeah, it was an April Fools. But Benedict (Mr. Arnold to those who don’t know him like we do) did live in Saint John. Our town is full of great history and great stories. Learn more from Tourism Saint John. Thanks for playing!

It also was an experiment in just how fast a message can spread. The relatively small group of Revolution employees threw a few messages at the internet using the tools Twitter and Facebook provided us, all asking in plain text for a simple click-through to a hosted PDF. Within 20 minutes the message had traveled as far as the UK and Austria, and within hours 211 people had clicked through to the PDF. The media made inquiries, and Revolution’s website saw a bump in traffic.

What can throwing a few well timed and well written messages at the internet do for your organization?

Dan Culberson | This entry was posted on Wednesday, April 1st, 2009 at 4:04 pm and is filed under Getting Noticed. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.