Archive for May, 2009


Awards are nice; winning campaigns are better

Friday, May 29th, 2009


Noel Chenier photo hotlinked from the NB Business Journal

“We’re just a group of like-minded people who want to raise the bar on what’s done in New Brunswick,” he said. “We don’t want to be the best agency in New Brunswick or in Atlantic Canada, we want to be one of the best in the world that just happens to be located in New Brunswick.

“We haven’t done a great job in expanding beyond our borders yet. That’s in our trajectory. Right now we’re doing great things for predominantly Atlantic Canadian-based clients. We know where we’re going, we’re just not there yet.”

Read the full article at Canadaeast

Awesome blog, scary title

Tuesday, May 26th, 2009

I just stumbled upon this terrific Canadian blog and thought y’all should know about it. The guy started writing it in January 2008, and it got so much attention that he’d signed a book deal within 6 weeks. Cri-zazy.

So here’s the title people are up in arms about: “Stuff White People Like”

He says he gets his inspiration for blog topics at farmer’s markets. hahahahaha.

Exerpt from CNN.com article by Lisa Respers France, published on January 29, 2009:

The origins of “Stuff” date from January 2008, he said, because of an instant messenger conversation between him and his friend Miles about the HBO drama “The Wire.” Miles, who is Filipino, tossed off that he didn’t trust any white person who didn’t watch the series.

That exchange started a back-and-forth between the two about what white people were doing instead of watching the show.

“We said, ‘Oh, they are going to plays, they’re doing yoga, they’re getting divorced,’ ” recalled Lander, who couldn’t pass up the gold mine of ideas and started blogging. “The goal was to literally make Miles and a few of my friends laugh, and it just took off.”

Within six weeks, Random House came calling, and a book deal was finalized.

You can find the blog, which is completely hilarious, at: http://stuffwhitepeoplelike.com/

Twitter shortcuts

Tuesday, May 26th, 2009

Okay, you all know that

@username + message

directs a tweet at another person, and causes your tweet to be saved in their “replies” tab.

But did you know that “D” in front of a username automatically makes it a direct, or private Tweet, only viewable in that person’s “direct messages” tab?

Or how about these?

WHOIS and then a person’s username will retrieve profile information for that user on Twitter.

GET and then a person’s username will retrieve the latest Tweet from that person.

There are others shortcuts too - just search Twitter support on Google.

 

Early Morning Thoughts: Missing the Forest for Trees

Friday, May 22nd, 2009

Lately I’ve been putting together some pretty elaborate plans for a couple of different organizations who are not currently active in marketing themselves in social media space, or even online.

This morning I awoke with a realization that sometimes we’re missing the forest for the trees. We spend a lot of time talking about how companies can use tools like Twitter and Youtube and Facebook, but we’re not spending nearly enough time talking about what marketing in 2009 really means.

Tools are just tools, and they’ll all go away. Twitter is great, but it’s only going to be great for a finite amount of time–that’s just how the internet works. It may be great for ten years, or we may wake up tomorrow and realize that a technology has emerged that is a complete game changer. Even Google will eventually be usurped by something bigger and better. That is just how the internet business the world works.

The ‘how’ paradigm of social marketing can change in a matter of weeks and days as people migrate towards more engaging online tools. I may suggest today that a company CEO starts creating content that will build connections with potential future business partners, but if we try to implement some long term 3 year strategy using Facebook and Twitter we’re doomed to failure. Facebook and Twitter may not even exist in 3 years, but I can assure you they won’t look the same as they do now even just months from today.

So what can companies looking to market themselves online do? 2 things. (1) Adopt a culture inside the organization that embraces a “let’s try this” attitude. The only way to adjust to an ever changing internet is to remain open and adaptable all the time. Some initiatives will fail. (2) Engage your customers where they choose. While tools may change, this whole thing called the internet is not going away anytime soon–or more accurately the societal shifts that have already happened since the internet became available to the public are only going to continue evolving.

So stop worrying about tools, and start worrying about fostering a company and culture that is based on adapting to and engaging with your customers.

Bicycle Parkour?

Tuesday, May 19th, 2009

In whatever you do… striving to be great is never a bad place to start.

Fake news spreads fast

Monday, May 18th, 2009

In this day of ‘instant news’, fake news has a way of leaking out and travelling around the world. In several cases, the authors of the fake news never intended for their stories to go so far and have quickly proclaimed the stories as fakes. I think it’s safe to say that not everyone would be so honest.

Whenever you get your “facts” online, it’s safest to double and even triple check them.

Meanwhile, for your amusement, here’s a fantastic example of a fake news story that traveled the globe:

“Lion Mutilates 42 Midgets in Cambodian Ring-Fight”

Nominate Now

Monday, May 11th, 2009

Nominations now open!

Nominations are now open for the Junior Achievement 2009 Business Hall of Fame. The gala has been set for October 20, 2009 in Moncton. Revolution is proud to be the presenting sponsor, and full details as they become available can be seen by visiting the Junior Achievement New Brunswick Business Hall of Fame website.

Life’s For Sharing - T-Mobile does it again

Tuesday, May 5th, 2009

For those of you not familiar with T-Mobile’s new campaign ‘Life’s For Sharing’ - the company’s first venture into guerilla ad production - started with this little beauty, the ever popular T-Mobile dance at the Liverpool Street Station in London. It’s a great example of viral ad production done very, very well.

Well, T-Mobile is back in action. On April 30th, the mobile company invited 13,500 of their closest friends to Trafalgar Square. Most of them thought they were there for another dance scene - but what they got instead was a good old-fashioned sing-along to a classic Beatles tune. This makes me heart happy - a great example of true social media in action - getting people to talk about your product in a big way. Take a few minutes and just look at how far engaging your consumer will take you. NOTE: You will most likely get goose-bumps. You’ve been warned.

Advertising and Honesty

Tuesday, May 5th, 2009

Hotlinked

Pretty incredible advertisement to run on the side of a bus? Yup, especially if you’re the London Evening Standard.

Desperate times call for desperate measures, and while I can’t say this line of advertising is going to save a paper—mostly because I think the issues with print are deeper than the quality of writing—you can’t deny it’s going to make people notice the new editor and a new direction for the publication.

I love it. It’s bold. It’s honest. And it’s definitely going to make people take note.

Kay’s Music Korner

Friday, May 1st, 2009

Welcome to Kay’s Music Korner, with your special guest blogger Allan Gates. Kay (Mister Falcon) Gillis is off doing brilliant marketing things…

Friday can mean only one thing - a father/son alt-country combo covering classic post-punk songs.

I speak, of course, of the “hardcore troubadour” Steve Earle, country/rock crooner, lefty political activist and recovered heroin addict. He’s none of this blow dried, feathered hair “New Country” tripe that pollutes the airwaves. This man has something to say. If you poke around the Internet, you may come across his ferocious cover of Nirvana’s Breed from the Nevermind album. It loses none of the urgency of the original yet Earle’s modest twang in the snarled lyrics adds something interesting to an already great song.

Then there is Steve’s son, Justin Townes Earle, who is bursting on to the scene. He covers The Replacements song Can’t Hardly Wait -a fantastic tune from one of the most important bands of the late 80s and early 90s, part of the Minneapolis scene that also included the legendary Husker Du and Princesteveearle. Pick that song up at iTunes - get the original too.