Pretty incredible advertisement to run on the side of a bus? Yup, especially if you’re the London Evening Standard.
Desperate times call for desperate measures, and while I can’t say this line of advertising is going to save a paper—mostly because I think the issues with print are deeper than the quality of writing—you can’t deny it’s going to make people notice the new editor and a new direction for the publication.
I love it. It’s bold. It’s honest. And it’s definitely going to make people take note.