Noel Chenier photo hotlinked from the NB Business Journal
“We’re just a group of like-minded people who want to raise the bar on what’s done in New Brunswick,” he said. “We don’t want to be the best agency in New Brunswick or in Atlantic Canada, we want to be one of the best in the world that just happens to be located in New Brunswick.
“We haven’t done a great job in expanding beyond our borders yet. That’s in our trajectory. Right now we’re doing great things for predominantly Atlantic Canadian-based clients. We know where we’re going, we’re just not there yet.”
“We don’t want to be the best agency in New Brunswick or in Atlantic Canada, we want to be one of the best in the world that just happens to be located in New Brunswick.” That is a fantastic statement, and very attainable. I don’t think it matters where an agency is, but what they do is the deciding factor. I’ve even had dealings with agencies that aren’t in a physical location, but are built of a series of associates from where ever they happen to live. Home offices around the world unite into a collective, and call themselves an agency. I have no doubt that you will reach the goals set. I look forward to seeing how you push the envelope and push the boundaries of ‘acceptable’ communications. In fact, I don’t believe in making things ‘acceptable’ because then they just get ignored. To see Saint John or even the Maritime region to be classified as a marketing/pr capitol would be fantastic. Then they would just need a place to buy a decent pair of shoes to make it a great place to live for this marketing guy.