Archive for June, 2009


New study suggests company CEOs not doing enough on social networks

Monday, June 29th, 2009

http://nbbusinessjournal.canadaeast.com/journal/article/713017

Brilliant Banner Ad

Sunday, June 28th, 2009

This banner ad was recently awarded a Cannes Lion, so you already know to expect something good.

That said, it still blew me away. Funny, entertaining and intriguing - it’s worth checking out:

http://awardshome.com/cannes2009/pringles/can-hands.html

Mad Men

Friday, June 19th, 2009

It’s a great show - even if you are not in advertising. A very compelling look at interpersonal relationships set against a period of social and technological change. A period kinda like today.

Don Draper is one of the great characters of TV. Check out this clip where he talks about the power of emotion in communications. Good TV. Also a good thought.

Be…Safe and Sound

Wednesday, June 17th, 2009

Congratulations to the New Brunswick Department of Public Safety and their Be…Safe and Sound campaign. The campaign, which brings awareness to highway safety in NB and delivers the message that drinking and driving doesn’t add up, has recently been recognized with two awards - a Public Affairs and Consumer Education award from the American Association of Motor Vehicle Administrators and a bronze Summit Award for excellence in communication.

Great additional exposure for an important message - one that will help save lives.

Check the videos here and the full deets on the awards here.

The 10 Commandments of Social Media

Thursday, June 11th, 2009

1. Thou Shalt Blog (like crazy).
2. Thou Shalt Create Profiles (everywhere).
3. Thou Shalt Upload Photos (lots of them).
4. Thou Shalt Upload Videos (all you can find).
5. Thou Shalt Podcast (often).
6. Thou Shalt Set Alerts (immediately).
7. Thou Shalt Comment (on a multitude of blogs).
8. Thou Shalt Get Connected (with everyone).
9. Thou Shalt Explore Social Media (30 minutes per week).
10. Thou Shalt Be Creative (go forth and create creatively)!

From Fast Company.

Nice cover letter

Wednesday, June 10th, 2009

Great job application for CP+B…

Interesting or Annoying?

Tuesday, June 9th, 2009

While watching a bit of TV tonight, a commercial caught my attention - as the people featured in the commercial flittered from topic to topic, I was fascinated waiting to see what they were promoting. I loved the commercial!

Meanwhile, my boyfriend wondered aloud if the people who wrote the commercial were on illicit drugs - so, you decide: fascinating or annoying?

What a Photoshoot might look like from behind the camera…

Friday, June 5th, 2009

Chase Jarvis: Behind the Scenes of a shoot for Kung Fu HD network. Pretty cool, but also striking how simple some of these great effects are created.