Check out this coverage from ABC news about things to do on the July 4th weekend.
Featured prominently is kite boarding on New Brunswick’s Acadian Peninsula. This is an example of what happens when a core group of people mobilize to spread the word. I’ve discussed this with my friend Roch Chiasson from Caraquet. He tells me that the ever-changing wind conditions make this one of the best places in the world for kite boarding. About 10 years ago, he and a few of his kite boarding friends decided to spread the word, to evangelize about it. They started with a web strategy that has evolved into a comprehensive social media effort coupled with kite boarding events.
The results? New Brunswick’s Acadian Peninsula is now known as one of the top 3 kite boarding destinations in the world and will host the World Cup of kite boarding this fall.
Mad props to Roch and friends for attracting more eyeballs, more tourists and inventing a cool new product for New Brunswick.