Here’s a great cautionary tale on the power of online word-of-mouth. The excellent - yet only Halifamous - band Sons of Maxwell had a guitar broken by United Airlines which, being a big bad airline, did nothing about it. But revenge sounds good. Check out this clip - over 130,000 other people have. That’s a huge and growing number of negative brand impressions for one guitar. Rock on.

Allan Gates | This entry was posted on Wednesday, July 8th, 2009 at 1:02 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.