FOLLOW UP: The Sons of Maxwell are pretty nice, gentle guys. But don’t piss them off. The “United Breaks Guitars” tune created because of a horrible experience with United Airlines has gone global. Check it:
As of Wednesday evening, that song, “United Breaks Guitars,” was the most popular music video on YouTube with about 150,000 views, and to his shock, his phone rang and rang and rang all day, with calls from across the continent.
One minute it was CBS asking him to play the network’s morning show, the next it was CNN, asking for details about his story so he could be featured on “The Situation Room with Wolf Blitzer.”
What started off as a lark has turned into far more exposure than Carroll has ever had with his band Sons of Maxwell, the kind of publicity he could never afford to buy, he said in an interview.
See the rest at CTV.
Lesson for businesses - in the social media world, it only takes one pissed off customer to do some serious damage. And hey United, pay for the damn guitar you broke.