There is, to my mind, no reason to need to create any ‘case’ for social media any longer. Profitable companies get it.

As evidence, PR Firm Burston-Marsteller did a survey of Fortune 100 companies. 79% of these companies are using at least one of Twitter, Facebook, Youtube, or a blog.

65% of Fortune 100 companies have Twitter Accounts. In the US, the average Fortune 100 company has 6.6 ‘official’ Twitter accounts.

You can view the stats in a slideshow format

The full PDF report

Dan Culberson | This entry was posted on Tuesday, February 23rd, 2010 at 4:25 pm and is filed under New Media. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.